Pricing competitively

 

At any point in time, there are several other homes for sale competing with your home. You must know what's going on in your local housing market in order to price your home competitively and to attract the qualified buyer. I will help you determine the market value of your home by generating a Competitive Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your area.

We will also discuss other factors that help us determine the value of your home:

- Location

- Square footage of your home and lot

- Condition of your property

- Buyer demand level for homes in your area

- Your motivation

- Availability of financing

- Interest rates

 

Who controls the marketing factors affecting the sale of your home?

Marketing Factor       Controlled By

Market Position (based on price)

Seller

Salability/Appeal to Buyer

Seller

Marketing Program

(Agent/agent’s co.)

Market Value

Buyer

 

We will determine price based only on the factors under your control:

- Property Condition

- Marketing time

- Seller Financing & Warranty

 

The combination of an accurate Competitive Market Analysis, a precise property evaluation, and a well-executed marketing plan will help you price your home realistically in order to attract the full-price buyer.